This Privacy Policy describes how TheLimelifeCo.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at support@TheLimelifeCo.com or by mail using the details provided below:

The Limelife Co. LLC, 55 SE 2nd Avenue, Delray Beach, FL 33444, United States

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

• Device information
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels and other similar measures.
• Disclosure for a business purpose: shared with our processor Shopify and other similar vendors.
• Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site and other similar information.
• Order information
• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify and other similar vendors such as sales channels, payment gateways, shipping vendors and fulfillment applications.
• Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, other similar payment mechanisms and the personal information related thereto, email address, and phone number.
• Customer support information
• Purpose of collection: to provide customer support.
  
• Source of collection: collected from you
• Disclosure for a business purpose: To any third party vendors used for customer support. 
• Personal Information collected: See above.

• Personal Information We Collect From Other Sources

  We may collect personal information about you from other sources. For example, we may collect personal information about you from:

  • Other companies when we offer joint promotions and marketing campaigns;
  • Other customers who provide information about you, such as to send you a gift;
  • Providers of rewards programs and online booking services; and
  • Advertising networks and cooperatives, demographic companies, analytics companies, data hygiene and append companies and market research companies.
  
  

  The types of personal information we collect from other sources may include name, contact information, demographic information, product preferences and product purchases.

• Personal Information We Derive

  We may derive information or draw inferences about you based on the other types of personal information we collect. For example, we may infer your location based on your IP address or that you are interested in purchasing a certain type of clothing based on your browsing behavior on our site.

Minors

The Site is not intended for individuals under the age of eighteen (18). We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
• With our Affiliated Companies. We may share personal information with our holding company, subsidiaries and affiliates for the purposes described above.
• With our Service Providers. We share personal information with our service providers who perform services on our behalf, such as sending communications to our customers, conducting surveys, processing payments, conducting analytics, providing logistics services, etc. 
• With our Partners. We may share personal information when we partner with another company in a joint marketing program to offer or provide products, services, contests, or promotions to our customers. If you want to opt-out of this sharing, please contact us at support@TheLimelifeCo.com.
• With other Entities for Marketing Purposes. We may share your name, postal address, and shopping history with like-minded organizations whose privacy policies meet the Direct Marketing Association's privacy standards, for their direct mail marketing purposes. From time to time we might establish a business relationship with other persons or entities whom we believe are trustworthy and rent, exchange, share and/or cross-reference information, including contact information, demographic information, and purchase history. If you want to opt-out of this sharing, please contact us at support@TheLimelifeCo.com.
• In Connection with a Corporate Transaction. Personal information may be disclosed or transferred as part of, or during negotiations of any purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving The Limelife Co. LLC.
• With our Professional Advisors. We share personal information with our legal, financial, insurance and other advisors in connection with the kinds of corporate transactions described above or in connection with the management of all or part of Tommy Bahama’s business or operations.
• With Law Enforcement Authorities and Individuals Involved in legal proceedings. We may share personal information about you, if necessary, in our good faith judgment, to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of The Limelife Co. LLC or others.
• With Your Consent or at Your Direction. We share personal information with third parties when we have your consent, or you intentionally direct us, to do so. For example, if you decide to participate in certain interactive areas or features of the site, such as writing a product review, you consent to the disclosure of any personal information you provide in connection with your post.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising here:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. See above.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Selling Personal Information

The California Consumer Privacy Act ("CCPA") requires us to provide transparency about personal information we "sell," which broadly means sharing personal information for monetary or other valuable consideration, and to give California residents the right to opt-out of the sale of their personal information. In the future we may sell the following categories of personal information to the following categories of third parties to provide you with advertising and marketing communications:

Categories of Personal Information		Categories of Third Parties
Identifiers		Our affiliated companies, joint marketing campaign partners, other retailers, and advertising and marketing networks
Commercial information		Advertising and marketing networks
Internet and electronic network activity information		Advertising and marketing networks

We describe these disclosures of personal information in more detail above. If you are a California resident, you can submit your request to opt-out of having your personal information shared with third parties for marketing activities ("Do Not Sell My Information Request") by email to support@TheLimelifeCo.com.

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Links to Other Sites

Occasionally we provide links on our websites to other sites we think you will enjoy. These sites operate independently of us and have established their own privacy and security policies. For the best online experience, we strongly encourage you to review these policies at any site you visit. We are not responsible for the content or practices of any linked websites which are provided solely for the convenience and information of our visitors.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

Name	Function	Duration
_landing_page	Track landing pages.	2w
_orig_referrer	Track landing pages.	2w
_s	Shopify analytics.	30min
_shopify_d	Shopify analytics.	session
_shopify_s	Shopify analytics.	30min
_shopify_sa_p	Shopify analytics relating to marketing & referrals.	30min
_shopify_sa_t	Shopify analytics relating to marketing & referrals.	30min
_shopify_y	Shopify analytics.	1y
_y	Shopify analytics.	1y
_shopify_evids	Shopify analytics.	session
_shopify_ga	Shopify and Google Analytics.	session

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. 

Last updated: May 1, 2022